privacy policy_
Last updated: June 27, 2025
who we are_
We are andbetween Ltd, a London-based design studio operating www.andbetween.com. Protecting your privacy is important to us. Contact us at hello@andbetween.com or andbetween ltd, UNIT 102, Riverbank House, Dye House Ln, Bow, London E3 2TB for any privacy questions.
data we collect_
We do not directly collect personal data like names or emails via our website, as there are no forms or sign-ups. If you voluntarily email us, we only use your details to respond.
automatic data collection_
Our website uses cookies and analytics tools (Google Analytics, Microsoft Clarity, Google Tag Manager) to gather non-personal usage data (such as pages visited, interaction patterns, device type). This data helps us improve the site experience. No analytics data personally identifies you, and analytics only activate with your consent.
cookies_
We have a cookie banner for consent. You can accept or reject analytics cookies. Essential cookies (e.g., cookie consent status) run automatically. Manage your cookie settings anytime through our website.
analytics tools_
- Google Analytics: Collects anonymised usage data. IP anonymisation is active.
- Microsoft Clarity: Provides insights through anonymised user interactions, like session recordings and heat maps.
- Google Tag Manager: Manages these analytics scripts without itself collecting personal data.
Analytics data may be stored on servers outside the UK/EU, protected by legal safeguards such as standard contractual clauses.
data use_
We use data only to:
- Improve website usability
- Ensure security and functionality
We never use data for marketing or sell data to third parties.
data sharing_
We share analytics data only with trusted providers (Google, Microsoft) who must follow GDPR rules. We may share data if legally required.
data retention_
Analytics data is retained for limited periods (Google Analytics: up to 14 months; Microsoft Clarity: sessions for 30 days, aggregated data up to 13 months). Emails are kept only as long as needed to address your inquiries.
your GDPR rights_
You have rights under GDPR, including:
- Accessing and correcting your data
- Requesting data deletion
- Restricting or objecting to processing
- Withdrawing consent
- Filing complaints with a supervisory authority (e.g., ICO in the UK)
To exercise your rights, contact us at hello@andbetween.com.
data security_
We use secure hosting, HTTPS encryption, and limit data access to authorized personnel. Third-party providers follow robust security measures.
policy changes_
We may update this policy occasionally. Any significant changes will be clearly communicated on our website.
contact us_
Questions or concerns? Email us at hello@andbetween.com or write to:
andbetween ltd, UNIT 102, Riverbank House, Dye House Ln, Bow, London E3 2TB.